Digital Cards
These digital cards are attached to products and issued by the creation station. The in-store cards are attached to specific products and allow the user to play with the toy they purchased on the interactive window or online. The creation station cards are issued by the station when you complete the design process of a character, and the cards also gives a 10% discount in-store and online to enourage people to do more than just play with the window.
In-store cards

Creation station cards


Microsoft Tag
This is a technology which is quite new, and its how the digital cards work, there is a barcode on the back which dedicated cameras read and are able to track the location of so a toy is created in the space in front of the camera. Click here for more information about Microsoft Tag.
Here is a sample of a real tag, it has encode in it the date time and card number so it is able to determine which toy is yours, or if its a limited edition one then it simply contains the toy’s number so you can use that instead.
Example code: 160119881640001 (DDMMYYYHHMMNNN)
Limited edition code: LE0001 (LENNNN)
(LE) Limited Edition, (D)ay, (M)onth, (Y)ear, (H)our, (M)inute, (N)umber is the issue number for that toy or time.
Microsoft Tag from Tom Lynch on Vimeo.
Siggraph 2006 – Emerging Technologies
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Multi-touch with flash AS3
Make your first app
TUIO and Flash
AS3 Libraries
Getting Started
p.s. Parts for the table, Lasers etc.. are ordered but its costly and its probably not all going to turn up next week, which will p!ss me off, lets hope that the acrylic comes so I can at least start making the frame with my dad.
AllOfUs + D&AD
Sanky and Garrick from D&AD on Vimeo.
What to do with kids at the summer time
http://www.homeschool.com/articles/101ThingsToDoThisSummer/default.asp
Interactive Shop Windows
http://uk.youtube.com/watch?v=pLIQm5S5TOU

















